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New video on Youtube
/Just some video of the sheep eating grass while I ramble on.
I was thinking that our competition really comes from the big, corporate, international “so-called-organic” grocery stores. The “free range” chicken that is $4.99 a pound after being trucked across half the country, sold with million-dollar marketing campaigns, stocked on retail shelves in storefronts with million-dollar leases, with huge management staffs, expensive but individually-underpaid retail labor, high-priced corporate attorneys, well-funded lobbyists…
In other words, fakes! All that extra overhead cost and yet they manage to sell a “free range” chicken! Of course these big business chickens are not free range in any sense that small, conscientious family farms are raising chickens.
We think the more local, sustainable farms the better. Small farmers have more flexibility to adopt sustainable practices. Smaller, local stores can sometimes stock great products at reasonable prices because they buy locally instead of shipping food around the world. And shoppers who want better, sustainably-raised food have much more influence with a local farmer or a locally-run store they can actually go visit and talk to face to face.